Calgary SEO Services
Even the best-designed site won’t do you any good if no one can find it. That’s where local SEO services come into play, and it’s why we offer advanced search engine optimization and consulting in addition to our Calgary Web Design Services. Whether you’re planning to launch a brand-new website and want to hit the ground running or you need to optimize an existing site, we can help.
Webney has been helping small to medium sized companies rank higher in search engines for their favorite keywords for over 10 years now!
Local SEO Content
Webney will not only provide professionally-written content but will also make sure it’s tailored for local readers. When your copywriting is meant for readers in the city you’re targeting, readers will feel more at ease when deciding whether or not to use your local Calgary SEO services. Webney uses local talents when copywriting on your behalf. We often hire straight from the University of Calgary when preparing your website.
There’s nothing more annoying when a copywriter is from another city and doesn’t know anything at all about your climate or culture. A good example of this is when potential clients decide to use a company from a third world country because the pricing is better. What you’ll end up with is a lot of fluff that Google’s bots will completely ignore. This ends up with your readers / website visitors unable to understand a word and on top of that, your website will not make it to the #1 position in organic search or place well when you’re using Google ads.
Search Engine Changes
Search engine optimization has become crucial for modern businesses due to significant changes in the digital landscape. Before the mid-1990s, SEO didn’t exist because the internet was in its infancy. With relatively few websites and limited competition for consumer attention, visibility wasn’t a major concern. Search engines also had minimal requirements for ranking websites.
Today, websites have become the cornerstone of business success. With over 90% of customer interactions beginning online, your digital presence determines your business’s visibility. However, having a website alone isn’t enough. Your site needs proper optimization to appear in search results when potential customers are looking for your services. This is where strategic SEO becomes a game-changing factor for your business growth.
Organic Search
Organic search results stem from your website’s content quality and online presence. Success depends on multiple factors: using relevant keywords naturally throughout your content, providing valuable information that matches user searches, creating compelling meta descriptions for each page, and implementing various other SEO strategies. These elements work together to improve your visibility in search results and attract qualified local traffic to your business.
When search engines recognize these multiple elements working together, they determine your website’s importance and relevance to users, leading to better positioning on search engine results pages (SERPs) that they generate for their audience.
Interestingly, research shows that at least 75% of internet users prefer organic search results over paid advertisements. While any business can invest in paid ads to appear in search results, consumers tend to trust and gravitate towards websites that earn their visibility through organic relevance.
An SEO Example
When someone types a query into a search engine, it generates a list of SERPs based on the search terms. For instance, if you search for “plumber near me” in Calgary, the search engine thoroughly analyzes websites that appear relevant to plumbing services in your area, using sophisticated algorithms. As the best SEO company in Calgary, we understand how these algorithms work to provide users with a list of relevant plumbing service providers in their vicinity.
At the top of the results, you’ll notice a few sponsored advertisements from businesses that paid for placement. Below these, you’ll find organic results, which most consumers find more trustworthy. Typically, users scroll past paid listings to focus on organic results, which is why working with a reputable Calgary SEO company is crucial for sustainable online visibility.
Some websites might appear relevant initially but may not offer exactly what you need. They could be selling plumbing supplies or advertising certification courses rather than providing actual plumbing services.
Other websites genuinely match your search intent, thanks to effective SEO implementation. These are legitimate plumbing businesses offering services to homeowners and businesses in your area. From there, you’ll evaluate these websites to determine which company best suits your plumbing needs.
You’re most likely to choose a company whose website loads quickly, provides comprehensive information about plumbing services, and features an easily accessible contact page that functions properly without freezing or displaying error messages.
Client Access
Most of our clients do not involve themselves in their website’s design or development at all. That doesn’t mean we don’t allow it. After we have built the website in full and have taken a backup for safety reasons. We don’t mind giving you administrative priviledges and teaching you how to use your brand new website. As long as you know what you’re doing, Webney encourages you to learn the basics and then are able to change the images and other basic settings on your website.
Webney’s SEOs will also walk you through as to where and how you can update your website’s SEO settings. Once we’ve shown you the correct way to implement metadata and structured data, you’re welcome to start updating this stuff yourself. It’s completely understandable if you’re wanting to change images or update a photo gallery or whatever else. We will teach you the basics of website design and SEO and we’ll even show you how to optimize your website for Google Ads to get the best quality scores.
Technical SEO
Behind every content management system, whether WordPress or another platform, there’s complex technical machinery at work. Our technical SEO specialists ensure everything functions optimally, helping your website achieve higher rankings in both local Calgary searches and broader queries.
Depending on your website’s current condition, we might focus on optimizing metadata, enhancing loading speeds, implementing alt tags, and other technical improvements.
Technical SEO encompasses all the fundamental elements that make your website function correctly and enhance its visibility to both search engines and human visitors. While users won’t directly see your technical SEO, they’ll definitely experience its benefits. In fact, without effective technical SEO, search engines might not even include your website in their search results.
On-Page SEO
On-page SEO involves both the visible content on your webpages and blog posts, as well as the underlying metadata. This aspect requires skilled copywriting and includes strategies like internal linking and user-friendly design to maintain visitor engagement.
Many successful websites combine high-ranking, valuable content with professional internal linking strategies. Ensuring logical permalinks and appropriate keyword density on each page is crucial. At Webney, we help create outstanding websites with perfect on-page optimization techniques, guaranteeing improved rankings across all search engines, including Google and Bing.
Off-Page SEO
Off-page SEO encompasses everything related to your website but not directly hosted on it. This includes guest blog posts published on other platforms, especially those containing backlinks to your site. While Google’s sophisticated algorithms can identify your company’s content across the web, securing quality backlinks to your website significantly enhances your SEO performance. As a leading Calgary SEO company, we help businesses build strong off-page SEO strategies that complement their overall digital presence.
Backlinks are crucial for your off-page SEO strategy, but there’s much more to consider. As the best SEO company in Calgary, we prioritize creating a comprehensive Google Places Knowledge Panel for your business. We also leverage the power of infographics and videos shared across YouTube and other platforms to enhance your online presence. While we consistently work to gain recognition and valuable backlinks to your website, off-page SEO encompasses various methods to boost your brand’s reputation and success in the digital landscape.
Google Places Optimization
For local businesses in Calgary, Google Places Optimization significantly impacts local SEO campaign success. Our Calgary SEO company specializes in optimizing your Google Places listing, ensuring it stays current, and helping you achieve higher rankings in the local pack, making your business more visible to potential customers.
Mobile Optimization
Local “near me” searches are becoming increasingly common in Calgary. With more residents using smartphones to find restaurants, shops, and trusted businesses, mobile optimization is essential. We ensure your website performs flawlessly on mobile devices, helping you capitalize on this growing trend among local consumers.
SEO Consulting
We understand that some business owners prefer a more hands-on approach to managing their online presence. If you’re interested in handling website optimization internally, our Calgary SEO company provides comprehensive support. We begin with a thorough audit and work collaboratively to develop effective strategies that address your website’s weaknesses and enhance search engine rankings.
Website Optimization & Marketing
Websites ranking high in search engine results pages (SERPs) naturally earn greater trust from both search engines and potential customers. Calgary consumers typically find organic search results more reliable than sponsored advertisements at the top of Google searches.
PPC Campaigns
While pay-per-click (PPC) advertising has its place, it works best as part of a strategic approach. Combining SEO best practices with targeted PPC campaigns can yield better results than relying solely on paid advertising.
Competitive Advantage
In Calgary’s competitive business environment, new enterprises need every advantage possible. With over 90% of Google searches resulting in visits to first-page websites, effective SEO is crucial for gaining a competitive edge in the local market.
User Engagement
Well-optimized websites consistently attract valuable, targeted traffic. When paired with user-friendly design elements and content that directly addresses visitor needs, your site naturally encourages longer visits. As a Calgary SEO company, we know that increased time on your website strengthens the connection between your brand and potential customers, making them more likely to become repeat buyers.
Avg. Session Duration
If you use Google Analytics for your SEO in order to analyze all of your data, you’re most likely familiar with Average Session Duration. This is exactly what it sounds like. Google’s bots measure just how long a website user stays on your webpage and website.
The better we design and build your website, the longer people stay and the more interested they become in what you have to offer. This is a very important metric to keep in mind because all search engines take this seriously. It just makes sense that if everyone who visits your website always stays and find the information useful, then Google Search will obviously rank you higher for the keywords that make you the most money.
Metadata
Behind every webpage, image, icon, and more. Our SEO team adds the correct metadata to everything. This permits Googlebots to access your website’s information even before the design itself can load. There’s also structured data for more serious websites and all of this behind the scenes information is crucial if you want the best SEO for your business website.
SEO Research
Research shows that organic search results driven by SEO generate three times more clicks than paid advertising, with 90% of marketers reporting that SEO has helped them acquire more business. However, achieving optimal SEO results requires professional expertise and local market knowledge.
Webney is your trusted Calgary SEO partner. Our team provides comprehensive web design and optimization services to help you maximize your digital marketing strategy. You can count on us to increase your online visibility and ensure visitors stay engaged long enough to become loyal, paying customers. Contact us to schedule a consultation and learn more about our proven approach.
Hyperlocal SEO
This technique is based on trying to get new clients for a specific neighborhood or even a street. There are many different ways to optimize a website for precise locations and that’s just what some business want to optimize for. Targeting potential clients in your local area is more of a mobile device effort because the best way to get a brand new clients if when people are driving through and using their phones to find what they’re looking for.
Taking photos and adding local maps to your website along with structured data using local schemas are all good ideas. Webney has much more ways and settings we will implement on your website to make sure you’re the most popular business in your neighborhood or city quadrant.
Hyperlocal Techniques
Now that we’ve established what hyperlocal search engine optimization is and its effectiveness, let’s explore how it works. While some hyperlocal SEO techniques mirror broader local SEO strategies, remember that hyperlocal focuses on attracting customers from specific areas, blocks, or streets, rather than targeting wider geographical regions. Successful hyperlocal search engine optimization can include various targeted approaches.
Mobile Responsive
Creating and maintaining a mobile responsive website is very important for SEO since it keeps a lot more people on your website compared to websites that aren’t built responsive. Mobile responsiveness and UX/UI of your website makes the difference if a potential client will pick your services or not. There’s no point in making all kinds of online marketing efforts if your website is not mobile-friendly. When users are searching from their cell phones, your website better be ready. There’s nothing like clicking on a website from Google Maps and landing on an old website that’s not ready for mobile phones. Webney build mobile responsive websites because we want as much people to land and stay on your website. The average session duration time amounts matter a lot and your website will rank higher if users stick around.
SEO Advancement
Understanding hyperlocal SEO and how it can affect your search engine results is crucial. Its got a lot of importance these days especially with a mobile-first index. Showing up when people are browsing the web depends on where they are and how your website content and strategies connect with search queries. From adding a local map to your webpage all the way to mentioning a landmark in the neighborhood all makes a big difference of how & where your website pulls up for the user. We here at Webney know all about hyper-local SEO methods and how they can benefit you. Advancing your content hyper-locally will beat out your competition. We also provide a Google Places optimization service.
Working With Webney
Working with Webney’s SEOs will be a very good choice make. We’ve been handling SEO campaigns for a very long time within Canada for many important clients. As competitive as it is for this service, we are happy to say that we have never lost a client use to the quality of our work or our pricing.
Please contact us and allow us to create a proposal for your company website. We will be able to explain exactly what you’re getting from us in return for your hard-earned money. We create the best deliverables on a monthly-basis to ensure your website outranks your competitors.
