Google still handles over 8.5 billion searches per day, but Calgary GEO services are becoming essential as this dominance is rapidly shifting. With ChatGPT receiving over 1.6 billion visits monthly and 65% of users who interact with generative search not continuing to traditional search results, the way people find businesses online is fundamentally changing.

Generative Engine Optimization (GEO) is the next evolution in search visibility, and we’ve seen businesses achieve remarkable results. Our clients have experienced up to 586% increases in traffic from generative AI sources and 136% increases in visibility in Google AI Overviews. At Webney, our Calgary Generative Engine Optimization service helps local businesses stay ahead of this transformation.
If you’re still focusing only on Google and Bing, you’re missing a major shift in how users find and interact with content. Our team specializes in optimizing your digital presence for both traditional search engines and these powerful new AI platforms, ensuring your Calgary business doesn’t get left behind as search behavior evolves.
Google still handles over 8.5 billion searches per day, but Calgary GEO services are becoming essential as this dominance is rapidly shifting. With ChatGPT receiving over 1.6 billion visits monthly and 65% of users who interact with generative search not continuing to traditional search results, the way people find businesses online is fundamentally changing.
Generative Engine Optimization (GEO) is the next evolution in search visibility, and we’ve seen businesses achieve remarkable results. Our clients have experienced up to 586% increases in traffic from generative AI sources and 136% increases in visibility in Google AI Overviews. At Webney, our Calgary Generative Engine Optimization service helps local businesses stay ahead of this transformation.
If you’re still focusing only on Google and Bing, you’re missing a major shift in how users find and interact with content. Our team specializes in optimizing your digital presence for both traditional search engines and these powerful new AI platforms, ensuring your Calgary business doesn’t get left behind as search behavior evolves.
What is Generative Engine Optimization (GEO)?
How GEO differs from traditional SEO

How GEO differs from traditional SEO
Traditional SEO and GEO serve different purposes in your digital marketing strategy. While SEO focuses on ranking web pages to drive clicks to your website, our Calgary Generative Engine Optimization service ensures your business gets cited directly within AI-generated answers. This distinction is crucial because:
- SEO targets keyword rankings on search result pages; GEO targets visibility within AI-synthesized responses
- SEO measures success through traffic and rankings; GEO tracks citation frequency and presence in AI outputs
- SEO optimizes for human readers; GEO requires content that AI systems can easily parse and reference
The technical requirements also differ significantly. Where SEO emphasizes backlinks and page authority, effective GEO demands clear entity relationships, structured data, and factual accuracy that generative engines can trust and reference.
Why GEO matters
The data speaks for itself – Gartner predicts traditional search volume will drop by 25% by 2026, with organic traffic decreasing by over 50% as consumers embrace AI search. Furthermore, 79% of consumers are expected to use AI-enhanced search within the next year, with 70% already trusting generative AI results.
Our Calgary GEO service prepares your business for this rapidly changing landscape. With nearly 60% of Google searches now ending without a single click, being visible in AI-generated answers becomes essential for maintaining your competitive edge.
Traditional SEO and GEO serve different purposes in your digital marketing strategy. While SEO focuses on ranking web pages to drive clicks to your website, our Calgary Generative Engine Optimization service ensures your business gets cited directly within AI-generated answers. This distinction is crucial because:
- SEO targets keyword rankings on search result pages; GEO targets visibility within AI-synthesized responses
- SEO measures success through traffic and rankings; GEO tracks citation frequency and presence in AI outputs
- SEO optimizes for human readers; GEO requires content that AI systems can easily parse and reference
The technical requirements also differ significantly. Where SEO emphasizes backlinks and page authority, effective GEO demands clear entity relationships, structured data, and factual accuracy that generative engines can trust and reference.
Why GEO matters
The data speaks for itself – Gartner predicts traditional search volume will drop by 25% by 2026, with organic traffic decreasing by over 50% as consumers embrace AI search. Furthermore, 79% of consumers are expected to use AI-enhanced search within the next year, with 70% already trusting generative AI results.
Our Calgary GEO service prepares your business for this rapidly changing landscape. With nearly 60% of Google searches now ending without a single click, being visible in AI-generated answers becomes essential for maintaining your competitive edge.
The rise of AI-powered search engines
AI search platforms have seen explosive growth. ChatGPT now handles over a billion searches daily – approximately 10% of Google’s volume. Meanwhile, usage of Large Language Models rose by an astonishing 1,282% from 2023-2024.
Additionally, AI-generated overviews now appear in up to 47% of Google searches, and on mobile devices, these overviews can cover more than 75% of the screen. Without proper Generative Engine Optimization, your Calgary business risks becoming invisible to these powerful new systems.
At Webney, we’ve developed specialized Calgary GEO strategies that ensure your business remains visible across both traditional and AI-powered search platforms. Our approach optimizes your content structure, factual accuracy, and entity relationships – the exact elements that generative engines prioritize when producing answers for potential customers.
Why Calgary Businesses Need GEO Services
Calgary businesses face an urgent challenge in 2025 as consumer search behavior undergoes a massive transformation. Our specialized Calgary GEO service helps you navigate this evolving landscape, ensuring your business remains visible where your customers are looking.
Local search behavior
The numbers tell a compelling story – between April 2024 and March 2025, the ten most-used AI chatbots saw 55.2 billion visits, marking an 80.92% year-over-year jump. Currently, over 100 million people use ChatGPT monthly, with AI-powered searches projected to grow by 35% annually through 2025.
For Calgary businesses, this shift is particularly significant. Local searches that once happened exclusively on Google Maps now frequently start with conversational AI tools. Consequently, traditional SEO strategies that worked for years are no longer sufficient on their own.
The numbers tell a compelling story – between April 2024 and March 2025, the ten most-used AI chatbots saw 55.2 billion visits, marking an 80.92% year-over-year jump. Currently, over 100 million people use ChatGPT monthly, with AI-powered searches projected to grow by 35% annually through 2025.

For Calgary businesses, this shift is particularly significant. Local searches that once happened exclusively on Google Maps now frequently start with conversational AI tools. Consequently, traditional SEO strategies that worked for years are no longer sufficient on their own.
Missed visibility in Google AI
Even if your Calgary business ranks well on Google, you might be invisible to AI platforms. As one industry expert notes, “If your site ranks on Google but doesn’t show up in ChatGPT, you’re not optimized for the future—you’re optimized for the past”.
This visibility gap occurs because AI tools like Perplexity and ChatGPT prioritize content that is:
- Structured in clear, easy-to-extract formats
- Verified across multiple authoritative sources
- Present in the public spaces where AI tools learn
Moreover, 62% of users are now using AI chatbots to research products and services, with 60% saying these tools influence their buying decisions. Without proper Generative Engine Optimization, your Calgary business misses these opportunities.
How GEO helps local businesses in Calgary
Our Calgary Generative Engine Optimization service addresses these challenges through specialized strategies tailored for local businesses. We ensure your business information appears correctly across all platforms that AI tools reference, including Google Business Profiles, local directories, and industry-specific sites.
The advantage of partnering with Webney is clear – we understand both traditional search and AI-driven discovery. Our Calgary GEO service builds your local authority through structured data implementation, entity relationship optimization, and content formatted specifically for AI consumption.
In a competitive market like Calgary, being found through AI tools isn’t optional anymore—it’s essential for businesses that want to thrive rather than merely survive.
Our Calgary GEO Service
At Webney, our comprehensive Calgary GEO services are strategically designed to position your business at the forefront of AI search results. We’ve developed specialized offerings that ensure your Calgary business achieves maximum visibility across both traditional search engines and emerging AI platforms.
GEO audit and AI visibility
First, we conduct a thorough GEO audit to evaluate how generative engines currently interpret your brand, content, and competitive landscape. Our assessment identifies which AI platforms currently surface your business and which ones don’t. With projections indicating AI-powered search will command up to 25% of global search traffic—yet nearly 90% of websites remain unprepared—this initial analysis is essential.
Entity-based content strategy
Subsequently, we develop an entity-based content strategy tailored to your business. Unlike traditional SEO that starts with keywords, GEO begins with entities—the people, products, and topics AI systems associate with your brand. We strategically connect your content to recognized local entities such as landmarks and businesses that Google acknowledges as authoritative references.
Technical SEO and schema implementation
Beyond that, our team implements robust technical SEO and schema markup to improve how AI engines crawl, process, and connect your content. We focus on critical schema types including FAQPage, HowTo, Product/Service, and LocalBusiness to reinforce your identity, entity clarity, and local authority. This structured data implementation makes your Calgary business information unambiguous for AI systems.
AI-friendly content creation
In addition to technical implementation, we provide AI-friendly content creation services. Our approach combines AI-generated drafts with expert human review to ensure content aligns with your brand guidelines while remaining AI-retrievable. We structure your content with clean headers, direct answers, and transparent sourcing—making it easier for AI engines to select and reference your business.
Ongoing performance tracking and reporting
Ultimately, we deliver continuous monitoring of your brand’s visibility across generative platforms. We track where and how often your Calgary business appears in AI answers, identify queries surfacing competitors instead, and analyze where your content falls short. Our transparent reporting shows your GEO success through metrics like brand mentions, link presence, and position in AI responses.
Why Choose Webney for GEO in Calgary
Choosing the right partner for your Calgary GEO needs can make all the difference in your business visibility. As a trusted Calgary Website Design Company since 2015, we’ve continually adapted our services to stay ahead of digital marketing trends.
Missed visibility in Google AI
For over 10 years, Webney has helped small to medium-sized companies in Calgary rank higher in search engines for their favorite keywords. Our experience with local businesses spans numerous industries, from professional services to retail. We understand Calgary’s unique market dynamics, enabling us to deliver tailored GEO strategies that generate real results for your business.
Expert team with AI and SEO experience
Our professional staff conducts thorough SEO audits with multiple tools to continuously identify and fix errors that might affect your visibility. Beyond traditional SEO, we’ve developed specialized expertise in AI-driven search, ensuring your business appears prominently across both conventional and generative search platforms. This dual expertise positions us uniquely among Calgary GEO service providers.
Transparent pricing and flexible plans
At Webney, we deliver top-quality products with competitive and fair prices. Unlike other agencies, we believe in straightforward pricing without hidden fees or confusing structures. Our flexible GEO service packages accommodate businesses of all sizes—no job is too big or too small for our team.
FAQ's
What is Generative Engine Optimization (GEO) and how does it differ from traditional SEO?
Why is GEO becoming important for Calgary businesses?
What services are included in Webney's Calgary GEO offering?
How can GEO help local businesses stay competitive in Calgary?
What makes Webney a good choice for GEO services in Calgary?
Google still handles over 8.5 billion searches per day, but Calgary GEO services are becoming essential as this dominance is rapidly shifting. With ChatGPT receiving over 1.6 billion visits monthly and 65% of users who interact with generative search not continuing to traditional search results, the way people find businesses online is fundamentally changing.
Generative Engine Optimization (GEO) is the next evolution in search visibility, and we’ve seen businesses achieve remarkable results. Our clients have experienced up to 586% increases in traffic from generative AI sources and 136% increases in visibility in Google AI Overviews. At Webney, our Calgary Generative Engine Optimization service helps local businesses stay ahead of this transformation.
If you’re still focusing only on Google and Bing, you’re missing a major shift in how users find and interact with content. Our team specializes in optimizing your digital presence for both traditional search engines and these powerful new AI platforms, ensuring your Calgary business doesn’t get left behind as search behavior evolves.
What is Generative Engine Optimization (GEO)?
Generative Engine Optimization (GEO) represents a fundamental shift in digital marketing strategy. Unlike traditional search methods, GEO specifically optimizes your content to be featured in AI-generated responses from platforms like ChatGPT, Perplexity, and Google’s AI Overviews. At Webney, our Calgary GEO service helps local businesses gain visibility in this new frontier of search technology.
How GEO differs from traditional SEO
Traditional SEO and GEO serve different purposes in your digital marketing strategy. While SEO focuses on ranking web pages to drive clicks to your website, our Calgary Generative Engine Optimization service ensures your business gets cited directly within AI-generated answers. This distinction is crucial because:
- SEO targets keyword rankings on search result pages; GEO targets visibility within AI-synthesized responses
- SEO measures success through traffic and rankings; GEO tracks citation frequency and presence in AI outputs
- SEO optimizes for human readers; GEO requires content that AI systems can easily parse and reference
The technical requirements also differ significantly. Where SEO emphasizes backlinks and page authority, effective GEO demands clear entity relationships, structured data, and factual accuracy that generative engines can trust and reference.
Why GEO matters
The data speaks for itself – Gartner predicts traditional search volume will drop by 25% by 2026, with organic traffic decreasing by over 50% as consumers embrace AI search. Furthermore, 79% of consumers are expected to use AI-enhanced search within the next year, with 70% already trusting generative AI results.
Our Calgary GEO service prepares your business for this rapidly changing landscape. With nearly 60% of Google searches now ending without a single click, being visible in AI-generated answers becomes essential for maintaining your competitive edge.
The rise of AI-powered search engines
AI search platforms have seen explosive growth. ChatGPT now handles over a billion searches daily – approximately 10% of Google’s volume. Meanwhile, usage of Large Language Models rose by an astonishing 1,282% from 2023-2024.
Additionally, AI-generated overviews now appear in up to 47% of Google searches, and on mobile devices, these overviews can cover more than 75% of the screen. Without proper Generative Engine Optimization, your Calgary business risks becoming invisible to these powerful new systems.
At Webney, we’ve developed specialized Calgary GEO strategies that ensure your business remains visible across both traditional and AI-powered search platforms. Our approach optimizes your content structure, factual accuracy, and entity relationships – the exact elements that generative engines prioritize when producing answers for potential customers.
Why Calgary Businesses Need GEO Services
Calgary businesses face an urgent challenge in 2025 as consumer search behavior undergoes a massive transformation. Our specialized Calgary GEO service helps you navigate this evolving landscape, ensuring your business remains visible where your customers are looking.
Local search behavior
The numbers tell a compelling story – between April 2024 and March 2025, the ten most-used AI chatbots saw 55.2 billion visits, marking an 80.92% year-over-year jump. Currently, over 100 million people use ChatGPT monthly, with AI-powered searches projected to grow by 35% annually through 2025.
For Calgary businesses, this shift is particularly significant. Local searches that once happened exclusively on Google Maps now frequently start with conversational AI tools. Consequently, traditional SEO strategies that worked for years are no longer sufficient on their own.
Missed visibility in Google AI
Even if your Calgary business ranks well on Google, you might be invisible to AI platforms. As one industry expert notes, “If your site ranks on Google but doesn’t show up in ChatGPT, you’re not optimized for the future—you’re optimized for the past”.
This visibility gap occurs because AI tools like Perplexity and ChatGPT prioritize content that is:
- Structured in clear, easy-to-extract formats
- Verified across multiple authoritative sources
- Present in the public spaces where AI tools learn
Moreover, 62% of users are now using AI chatbots to research products and services, with 60% saying these tools influence their buying decisions. Without proper Generative Engine Optimization, your Calgary business misses these opportunities.
How GEO helps local businesses in Calgary
Our Calgary Generative Engine Optimization service addresses these challenges through specialized strategies tailored for local businesses. We ensure your business information appears correctly across all platforms that AI tools reference, including Google Business Profiles, local directories, and industry-specific sites.
The advantage of partnering with Webney is clear – we understand both traditional search and AI-driven discovery. Our Calgary GEO service builds your local authority through structured data implementation, entity relationship optimization, and content formatted specifically for AI consumption.
In a competitive market like Calgary, being found through AI tools isn’t optional anymore—it’s essential for businesses that want to thrive rather than merely survive.
Our Calgary GEO Service
At Webney, our comprehensive Calgary GEO services are strategically designed to position your business at the forefront of AI search results. We’ve developed specialized offerings that ensure your Calgary business achieves maximum visibility across both traditional search engines and emerging AI platforms.
GEO audit and AI visibility
First, we conduct a thorough GEO audit to evaluate how generative engines currently interpret your brand, content, and competitive landscape. Our assessment identifies which AI platforms currently surface your business and which ones don’t. With projections indicating AI-powered search will command up to 25% of global search traffic—yet nearly 90% of websites remain unprepared—this initial analysis is essential.
Entity-based content strategy
Subsequently, we develop an entity-based content strategy tailored to your business. Unlike traditional SEO that starts with keywords, GEO begins with entities—the people, products, and topics AI systems associate with your brand. We strategically connect your content to recognized local entities such as landmarks and businesses that Google acknowledges as authoritative references.
Technical SEO and schema implementation
Beyond that, our team implements robust technical SEO and schema markup to improve how AI engines crawl, process, and connect your content. We focus on critical schema types including FAQPage, HowTo, Product/Service, and LocalBusiness to reinforce your identity, entity clarity, and local authority. This structured data implementation makes your Calgary business information unambiguous for AI systems.
AI-friendly content creation
In addition to technical implementation, we provide AI-friendly content creation services. Our approach combines AI-generated drafts with expert human review to ensure content aligns with your brand guidelines while remaining AI-retrievable. We structure your content with clean headers, direct answers, and transparent sourcing—making it easier for AI engines to select and reference your business.
Ongoing performance tracking and reporting
Ultimately, we deliver continuous monitoring of your brand’s visibility across generative platforms. We track where and how often your Calgary business appears in AI answers, identify queries surfacing competitors instead, and analyze where your content falls short. Our transparent reporting shows your GEO success through metrics like brand mentions, link presence, and position in AI responses.
Why Choose Webney for GEO in Calgary
Choosing the right partner for your Calgary GEO needs can make all the difference in your business visibility. As a trusted Calgary Website Design Company since 2015, we’ve continually adapted our services to stay ahead of digital marketing trends.
Proven results with local businesses
For over 10 years, Webney has helped small to medium-sized companies in Calgary rank higher in search engines for their favorite keywords. Our experience with local businesses spans numerous industries, from professional services to retail. We understand Calgary’s unique market dynamics, enabling us to deliver tailored GEO strategies that generate real results for your business.
Expert team with AI and SEO experience
Our professional staff conducts thorough SEO audits with multiple tools to continuously identify and fix errors that might affect your visibility. Beyond traditional SEO, we’ve developed specialized expertise in AI-driven search, ensuring your business appears prominently across both conventional and generative search platforms. This dual expertise positions us uniquely among Calgary GEO service providers.
Transparent pricing and flexible plans
At Webney, we deliver top-quality products with competitive and fair prices. Unlike other agencies, we believe in straightforward pricing without hidden fees or confusing structures. Our flexible GEO service packages accommodate businesses of all sizes—no job is too big or too small for our team.